The Better Business Bureau (BBB)
Project: Develop a marketing strategy and campaign that increases the relevancy of the BBB amongst younger consumers.
Strategy: Streamline the company search experience to make the BBB more accessible for younger consumers.
Result: Ideas were pitched to representatives from the BBB who evaluated them very positively, earning top grades on the project as a whole.
Lion Cub’s Cookies
Project: Increase online sales in Q1 for Lion Cub’s Cookies through a multi-channel digital campaign.
Strategy: Simplify the customer journey through an app to make online ordering seamless and intuitive.
Result: Ideas were truly valued by the clients upon being pitched, and the project as a whole earned top placement in the case competition.
charity:water
Project: Develop a digital marketing campaign to increase regular donations by college students to the nonprofit organization.
Strategy: Redesign the website landing page to better resonate with younger audiences while simplifying the donation process.
Result: The landing page along with the project as a whole was evaluated very highly by instructors, earning a perfect grade.