Project: Bring in new customers by driving brand awareness through organic social media content, without paid support.
Strategy: Position Quarter Bistro as an elevated dining experience, right in the small town of Mariemont, OH, while defining content pillars to ensure consistency and relevance to the audience.
Result: Drove an increase in organic reach on Instagram by 59.8% and 14.5% on Facebook within a year and a half.
Menu Highlights
From food photography to pairing suggestions, this pillar showcases the menu in a unique & compelling way.
Entertainment
This pillar leverages trends and relatable “foodie moments” to encourage sharing and reach new customers.
Atmosphere Showcase
Through inviting visuals and story-centric content, this pillar captures the overall vibe of the restaurant and brings it to life.
Staff Highlights
Showing the “behind the scenes” and the people who make the dining experience possible, this pillar creates a sense of relatability.